As a newer company, Roland Collective needed a visual identity that would establish credibility and help them stand out in a competitive field. They wanted to highlight their unique approach as a cohesive digital marketing team. The keywords that came up through the process of discovery to describe their brand were identity, unity and flow.

The logo was designed as a monogram to create a distinct and instantly recognizable mark. It incorporates themes of unity and flow in the positive and negative space of the monogram and the initials "R" and "C" reinforce the agency’s identity as Roland Collective. The monogram was paired with a humanistic sans-serif typeface to add a personal feeling while remaining sleek and modern.

Roland Collective needed a website that showcased their full-service capabilities while continuing to highlight their video expertise.

I designed and developed a Webflow website that embodied this new direction, creating a user flow that placed their video content front and center, followed by clear, engaging information about their additional services. Rounded forms were used throughout the website to align with the new visual identity.